Lily Beauté
O Boticário
O Boticário
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PT O desafio deste projeto foi desenvolver um novo shape para o desodorante colônia Lily de 75 ml. A linha já contava com o eau de parfum como produto principal, e o novo frasco precisava estabelecer uma conexão visual com esse ícone, reforçando a identidade de toda a linha.
Para isso, incorporamos as curvas características já presentes no design do eau de parfum, além de listras sutis que remetem à textura das pétalas do lírio – elemento que inspira a fragrância. O resultado é um shape que traduz sofisticação, delicadeza e leveza, atributos que fazem parte do DNA de Lily.
ENG The challenge of this project was to develop a new shape for the Lily body splash (75 ml). The line already featured the eau de parfum as its main product, and the new bottle needed to establish a visual connection with this icon, reinforcing the identity of the entire line.
ENG The challenge of this project was to develop a new shape for the Lily body splash (75 ml). The line already featured the eau de parfum as its main product, and the new bottle needed to establish a visual connection with this icon, reinforcing the identity of the entire line.
To achieve this, we incorporated the characteristic curves already present in the eau de parfum design, along with subtle stripes that allude to the texture of lily petals—the element that inspires the fragrance. The result is a shape that conveys sophistication, delicacy, and lightness, attributes that are part of Lily’s DNA.
DESIGN TEAM
Henrique Azevedo, Matheus Pinto
DELIVERABLES
Packaging, Industrial design
Project made while working at ValkiriaIC
